To maintain a consistent brand image across various mediums (digital, TV, print and cinema), it's best to create motion pictures in tandem with "still" photoshoot productions.
Thatcher specializes in this process, often "piggybacking" with the best, A-list photographers in the world. Why is this relevant? Because brands need content to fuel their social media engines.
Burburry's Creative Director once explained:
“We are now as much a media-content company as we are a design company, because it’s all part of the overall experience”
- Christopher Bailey